How Novoserve reaches optimal value for money proposition by means of peering

Novoserve is one of the largest IaaS providers of the Netherlands. The company hosts a server park of about 8000 servers, hosted at over a dozen PoPs in the Netherlands, US and APAC. Next to an impressive server park, Novoserve also has one of the largest networks in the Netherlands with over 12 Tbit/s of network capacity. The combination of network and infrastructure scale gives them an edge to deliver on their mission of bringing the best network and Infrastructure-as-a-Service solutions to their customers.

Novoserve is one of the largest IaaS providers of the Netherlands. The company hosts a server park of about 8000 servers, hosted at over a dozen PoPs in the Netherlands, US and APAC. Next to an impressive server park, Novoserve also has one of the largest networks in the Netherlands with over 12 Tbit/s of network capacity. The combination of network and infrastructure scale gives them an edge to deliver on their mission of bringing the best network and Infrastructure-as-a-Service solutions to their customers.

Novoserve is growing fast and has big ambitions. The company wants to grow internationally, focusing on enterprise scale ups. Coming years, they expect to grow their infrastructure assets in Germany, Asia and the United States, setting up new network PoPs and expanding their infrastructure. Moreover, Novoserve’s clients are growing fast. As a result, the company is constantly on the lookout to find ways to increase the capacity and efficiency of its platform and network. Peering plays a key role in the way they efficiently route traffic over the Internet.

Novoserve is growing fast and has big ambitions. The company wants to grow internationally, focusing on enterprise scale ups. Coming years, they expect to grow their infrastructure assets in Germany, Asia and the United States, setting up new network PoPs and expanding their infrastructure. Moreover, Novoserve’s clients are growing fast. As a result, the company is constantly on the lookout to find ways to increase the capacity and efficiency of its platform and network. Peering plays a key role in the way they efficiently route traffic over the Internet.

Novoserve has been peering at the AMS-IX platform for a long time as the Internet exchange provides a key function in their strategy.

“AMS-IX is the first platform to go to as it is the largest in the Dutch market with a very rich ecosystem of almost 900 connections. The Internet Exchange has a track record of nearly 30 years and is a trusted, reliable partner”, says Ariens. "Especially customers like gaming companies that require low latency benefit enormously from the high-quality traffic from peering. AMS-IX is developing too, and this is also of benefit for Novoserve. We’re happy to see that AMS-IX is investing in its platform, like the introduction of new switches that are capable of handling 400G ports. This will enable us, in turn, to exchange traffic in an even more cost-effective way which will benefit our customers and value proposition.”

Novoserve has been peering at the AMS-IX platform for a long time as the Internet exchange provides a key function in their strategy.

“AMS-IX is the first platform to go to as it is the largest in the Dutch market with a very rich ecosystem of almost 900 connections. The Internet Exchange has a track record of nearly 30 years and is a trusted, reliable partner”, says Ariens. "Especially customers like gaming companies that require low latency benefit enormously from the high-quality traffic from peering. AMS-IX is developing too, and this is also of benefit for Novoserve. We’re happy to see that AMS-IX is investing in its platform, like the introduction of new switches that are capable of handling 400G ports. This will enable us, in turn, to exchange traffic in an even more cost-effective way which will benefit our customers and value proposition.”